When selling or renting a home, first impressions matter. A clean exterior, roof, gutters, walls, driveway, can significantly boost your property’s curb appeal and overall value.
As an exterior cleaning service, we’ve seen firsthand how a well-maintained property attracts buyers and tenants faster.
In this article, we’ll explain how exterior cleaning increases property value, the areas you should focus on, and how often to clean to maintain your home’s appeal.
Why Exterior Cleaning Is Important for Property Value

A well-maintained exterior significantly impacts how your property is perceived, whether you’re selling or renting. Buyers and tenants are more likely to view a home with a clean roof, tidy gutters, and clear driveways as well-cared-for, which can increase its market value.
Neglecting exterior cleaning can lead to visible damage like mould, moss, and grime, all of which make your home appear older and poorly maintained.
In contrast, regular cleaning prevents these issues, preserves the integrity of your home’s materials, and adds curb appeal—key factors that influence property value.
Which Exterior Areas Give the Biggest Return on Cleaning?
Certain areas of your property offer a bigger return on cleaning investment. These high-impact zones directly influence first impressions and long-term value.
1. Roof Cleaning
A clean roof is one of the most noticeable features of a home. Roofs affected by moss or algae can make a property appear aged and poorly maintained.

Regular roof cleaning not only improves appearance but also extends roof life by preventing damage caused by these growths. Clean roofs also prevent water damage, as moss and debris can block water flow, causing leaks.
2. Gutters and Downspouts
Gutters clogged with leaves, twigs, and debris can lead to overflow, causing water damage to your home’s foundation. Clean gutters ensure water is properly directed away from your property, preserving its structure and preventing costly repairs. They also enhance the look of your home’s exterior, as clean gutters contribute to an overall well-maintained appearance.
3. Driveways and Pathways
Driveways and concreate are often the first thing visitors and potential buyers see. Oil stains, dirt, and grime can leave a poor impression, while clean, well-maintained surfaces boost curb appeal.
Regular cleaning also improves safety, as moss or algae on driveways can create slippery surfaces, increasing the risk of accidents.
4. Windows and Glass Surfaces
Sparkling windows and clean glass balustrades contribute to a polished, inviting appearance. Clean windows not only enhance the exterior of the property but also allow more natural light into the home, making it feel brighter and more welcoming. They’re often an overlooked area, but clean windows can make a significant difference in overall appeal.
When Should You Do Exterior Cleaning to Maximise Value?

Timing is crucial when it comes to exterior cleaning. Here’s when you should focus on cleaning to get the best return on your investment:
1. Before Listing or Showing the Property
If you’re selling or renting, the best time to clean your property’s exterior is before listing it or scheduling viewings. Clean roofs, gutters, driveways, and windows make an immediate positive impression on buyers or tenants. A well-maintained exterior suggests that the home is in good condition, which can lead to higher offers or quicker rentals.
2. After Seasonal Changes
After winter or autumn, gutters and roofs often accumulate leaves, moss, and debris. Spring or early summer is the perfect time to clean these areas and refresh the look of your property.
Regular cleaning after heavy rain or storms can also help prevent water damage and restore the home’s appearance.
3. Regular Maintenance
To maintain a high property value, regular cleaning is key. Set a schedule for cleaning every 1–2 years to prevent dirt and debris from accumulating.
A consistent cleaning routine preserves your home’s condition, preventing larger, more expensive repairs down the road.
4. Before Major Events
Cleaning the exterior of your home before hosting events, such as family gatherings or a neighbourhood BBQ, ensures that your property looks its best. This not only makes your home more presentable but also boosts its value in the eyes of guests or potential buyers.
Exterior Cleaning vs Renovation: What’s More Cost-Effective?
When it comes to increasing property value, homeowners often face the decision between costly renovations or regular exterior cleaning. While both have their benefits, exterior cleaning is usually the more cost-effective option.
1. The Cost of Renovations
Renovations, such as re-roofing, painting, or replacing damaged siding, can cost thousands of dollars. These projects also require more time, effort, and often disrupt daily life.
Renovations can significantly increase property value, but they’re also a big financial investment that may not always offer a high return, especially if the work is unnecessary.
2. The Cost of Exterior Cleaning
Exterior cleaning is much more affordable. For a fraction of the cost of renovations, you can significantly boost curb appeal and preserve the integrity of your home.
Cleaning services like, house washing, Commercial building wash, roof washing, gutter cleaning, driveway cleaning, and window washing cost between $250 and $450 for typical homes in NZ, depending on the size and scope.
3. The ROI of Exterior Cleaning
The return on investment (ROI) for exterior cleaning is immediate. A clean, well-maintained property gives the impression of a home that is properly cared for, which can result in a faster sale or rental at a higher price.
In comparison, renovations take longer to complete and may not deliver immediate or significant returns.
4. Maintaining Your Investment
While exterior cleaning is more affordable, it can have a lasting effect on the value of your home. Regular cleaning helps prevent long-term damage from mould, algae, and dirt, which can lead to costly repairs if ignored.
By investing in cleaning, you protect the value of your home without the hefty price tag of major renovations.
How to Do Exterior Cleaning Right: Tips for Best Results

To maximize the benefits of exterior cleaning and ensure the long-term value of your home, it’s important to do it the right way. Here are some expert tips to achieve the best results:
1. Use the Right Cleaning Method for the Surface
Different surfaces require different cleaning methods to avoid damage:
- Soft washing is ideal for roofs, siding, and painted surfaces as it uses low-pressure water and eco-friendly cleaning solutions to remove grime without causing damage.
- Pressure washing is best for hard surfaces like driveways, patios, and concrete but should be used with caution on delicate materials like wood or brick.
2. Don’t Overdo It with Pressure
If using a pressure washer, keep the pressure low, especially on soft materials like wood, vinyl, or shingles. High pressure can cause water to seep behind surfaces or damage paint, which can lead to costly repairs.
3. Start with the Roof
Roof cleaning is one of the most important exterior tasks to preserve your home’s condition. Clean the roof first to prevent debris from falling onto areas that have already been cleaned. Always use gentle cleaning techniques like soft washing to avoid damaging roof tiles or shingles.
4. Clean Gutters and Downspouts Thoroughly
Clogged gutters can cause water to back up and damage your roof, walls, and foundation. Regular cleaning ensures water flows freely, preventing costly water damage. Be sure to clean both gutters and downspouts, especially after storms or autumn leaves fall.
5. Focus on Hard-to-Reach Areas
Don’t forget areas like eaves, under the roofline, and around windows, where dirt, grime, and mould can easily accumulate. These areas might not be as visible, but cleaning them ensures your home is fully refreshed and protected from long-term wear.
6. Use Eco-Friendly Cleaning Solutions
Choose biodegradable and non-toxic cleaning products that are safe for your family, pets, and plants. Eco-friendly solutions not only protect the environment but also ensure that the cleaning process won’t damage your landscaping or local water systems.
Common Exterior Cleaning Mistakes to Avoid
While exterior cleaning is an essential part of home maintenance, it’s easy to make mistakes that could cause damage or reduce the effectiveness of the cleaning. Here are some common errors to watch out for:
1. Overusing High Pressure
High-pressure washing can be tempting for quick results, but using too much pressure on delicate surfaces like wood, stucco, or roofing materials can cause damage.
Always use the correct pressure for the material you’re cleaning, and opt for soft washing on vulnerable surfaces like shingles and painted siding.
2. Not Inspecting Before Cleaning
It’s important to inspect your home before you begin cleaning. Look for loose tiles, cracks, or signs of damage. Cleaning without checking for damage can worsen existing problems and result in more costly repairs down the line. If you notice any issues, it’s best to address them before cleaning.
3. Ignoring Safety Precautions
Cleaning gutters or roofs can be dangerous without proper safety measures. Never lean too far on a ladder, and always use a sturdy, stable ladder that’s long enough to reach your gutters comfortably.
If you’re working at heights, consider using safety gear like a harness. If you’re unsure, it’s better to call in professionals.
4. Not Cleaning Gutters Regularly
Gutters should be cleaned at least once or twice a year, especially after autumn when leaves and debris tend to accumulate. Neglecting gutter cleaning can lead to blockages, which cause water to overflow and damage your home’s foundation, roof, and landscaping.
5. Using Harsh Chemicals
Avoid using harsh chemicals that can damage your home’s surfaces or the surrounding environment. Many commercial cleaning products contain harmful ingredients that can strip paint or kill plants. Stick to eco-friendly cleaning solutions that are safe for both your property and the planet.
6. Rushing the Job
Exterior cleaning is not something to rush through. Take your time to ensure you’re cleaning all areas properly. For example, don’t neglect corners, eaves, or areas that are harder to reach. Skipping these can leave your home looking incomplete and may lead to future maintenance issues.
Conclusion
Regular exterior cleaning is one of the most cost-effective ways to increase your property value and preserve its condition. A clean roof, well-maintained gutters, and spotless surfaces not only improve your home’s curb appeal but also protect it from potential damage.
By avoiding common cleaning mistakes and following the right methods, you can ensure your home stays in top shape, whether you’re selling, renting, or simply maintaining its value.
If you’re ready to give your home the attention it deserves, contact Sun SoftWash today for professional exterior cleaning services. Our team of experts will handle the job safely and efficiently, ensuring your property looks its best.